Virgin Mobile to Yahoo's Rescue
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Yahoo has been up and down, and pretty much all over the place. Recently they refused a deal from Microsoft, then lost a deal with Google, attempted to get back with MS and had the CEO and several High-Level Executives leave.
Now Yahoo may have found a light at the end of their long dark tunnel.
This comes in the form of a deal made with Virgin Mobile to make Yahoo their official search provider.
The Inq has more on this here
That might be something of an exaggeration. But what most people don't know is that Yahoo has actually spent a great deal of time and effort refining its mobile search experience over the past couple of years. The firm has a substantial team of people in its Silicon Valley offices, handpicking the best search results from the many millions in its database and optimising them for mobile, creating something of a human-powered search experience. Yahoo is betting that the human touch will see them win out over Google in the mobile sphere.
Perhaps what it isn't betting on is the move of the 'full web experience' to the mobile space, heralded by devices like the Iphone and the Android G1.
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