It was mentioned in August that NVIDIA would most likely be leaving the chipset business, focusing soley on the success of their GPUs. This rumor, however, was quickly dismissed by NVIDIA, with the company denying any such truth to it whilst highlighting the fact that in Q2'08 they held 60% of the AMD chipset market as well as SLI still holding a big market share, thus the 790i being a favorite.
However, fast forward a couple of months and the rumor surfaces once again. The giant company is apparently about to report another quarterly loss and the signs are pointing to the plausibility of such a move. A Pacific Crest analyst says "our checks confirm" NVIDIA has intent to pull out of the chipset market next year.
Dailytech have the full scoop.