In a move that surprised absolutely no one, Sony has officially dropped the PlayStation 4's price tag to $350 in an effort to continue its reign of console dominance.
The Japanese console-maker announced the news in an update on the PlayStation Blog, where it reveals that the new permanent $350 price will take effect on October 9 in the United States and Canada. Sony also revealed a number of new bundles for the holidays, but the $350 flavors will come with the standard 500GB HDD.
"If you haven't made the jump yet, and you're starting early on your holiday wish list, I have good news - we're dropping the price of the PlayStation 4 system in the U.S. and Canada," Sony said in the update. "Starting tomorrow, October 9, you'll be able to pick up PS4 starting at the new price of $349.99 USD / $429.99 CAD (MSRP)."