EA plans to fold in its own player-centric brand of competitive gaming into its business model, with features like "pay to spectate."
Over the next three years, EA will build its own competitive gaming sector that will bolster the company's revenue streams. The publisher makes it clear that competitive gaming is not eSports; instead of building up individual teams, EA wants to "make all stars out of all our players". Naturally this is accompanied by a whole new stream of money-making schemes, including monetized spectating and a heavy emphasis on in-game micro-transactions.
That's right: EA really wants to make people pay to watch competitive matches. The publisher claims that spectating isn't just about entertainment, but also teaching players new skillsets, which is actually true--and the company sees lots of opportunities in monetizing this. The competitive gaming arm is set to flex in the next 18 months and be fully established by FY 2019. EA will start with three major foundation goals: organize under a dedicated leader (likely an EA-branded competitive gaming sector), build core game features and platform, and establish partnerships with the biggest brands, devs, and names in gaming.