Snapchat wants to utilize advertising in its mobile messaging service, and it appears Electronic Arts will use the platform to promote Dragon Age: Inquisition. The ad is a 20-second promotion of the BioWare-released open-world role-playing game that was released on Nov. 18, available for the following platforms: PC, Sony PlayStation 3, PlayStation 4, Microsoft Xbox 360, and Xbox One.
Although Snapchat wants to rake in advertising dollars, it remains a relatively non-intrusive method where users have to opt-in. "We want to see if we can deliver an experience that's fun and informative, the way ads used to be," Snapchat noted last month.
The video game industry is a multi-billion-dollar revenue machine, and advertising is an important aspect to promote sales and marketing of released - and upcoming - game titles.
Popular coffee shop chain Starbucks is rolling out wireless charging stations in the San Francisco Bay Area, and the effort is set to expand even further later on. Using Powermat Technologies, it would appear Starbucks could help bring wireless charging solutions to the mainstream - and it begins with its customers becoming more comfortable with wireless charging technology built directly into tables and bar tops.
Powermat Technologies CEO Daniel Schreiber says the charging speed at Starbucks locations rivals cabled connections - and while there has been a large amount of criticism regarding speed - it seems faster than many people give it credit for. However, there are only a small number of phones that support Powermat directly out of the box, so Starbucks provides Power Rings for charging - a loan or $10 to purchase them - along with Duracell-Powermat providing them online.
"You've got to have a complete system," said Matthew Guiste, Starbucks VP of in-store digital services. "No one has taken the plunge, [but] we want to start giving manufacturers a reason to put it in their phones."
Following a massive data breach that left 56 million debit and credit card details stolen, along with 53 million email addresses, the company spent $43 million during Q3 to deal with the aftermath. The company expects to receive $15 million reimbursement as part of a $100 million network liability insurance policy - and must now work to ensure the problem doesn't occur again.
Meanwhile, the company faces multiple lawsuits and will "incur significant legal and other professional services expenses" due to the incident. The company's payment card data network was complaint in fall 2013, and was undergoing 2014 certification when the breach occurred, according to an independent auditor.
"The forensic investigator working on behalf of the payment card networks may claim the company was not in compliance with those standards at the time of the data breach," Home Depot noted.
The Internet of Things market is growing rapidly, and is attracting more attention from US technology and telecoms buyers, according to the Hampleton Partners' report. More than $9.4 billion has been spent since 2011 to help acquire IoT suppliers, with a whopping $5 billion of that spent during 2014 so far.
Expect to see Intel, Texas Instruments, Juniper Networks, Johnson Controls and AT&T become more active in acquiring - and creating partnerships - that will help bolster their IoT product lines. There will be an estimated 28 billion Internet-connected devices by 2020, and a global market valued at more than $7.1 trillion - and that figure will only grow as reliable Internet continues to be expanded worldwide.
Meanwhile, IoT will be one of the fastest growing market segments, and spending to support the blossoming market is expected to be $59 billion by 2020. Such wide market growth presents excellent opportunities for manufacturers, especially by releasing consumer technology solutions.
Former GCHQ boss Sir John Adye believes current generation biometrics need more control, as he has concerns related to fingerprint scanners used by the Apple iPhone 6 and other devices. Despite believing the use of biometrics is a positive step toward device security, Sir John also is concerned about what happens to people's data when using these devices.
Sir John called out Apple specifically, with Apple Pay now allowing users to make payments simply with their fingerprint.
"I think Apple has done some good things. They appear to have a good system at the moment for protecting their operating system so it's difficult for anyone outside to penetrate it and retrieve data from it. But how long will that last, because the criminals... are very inventive at finding ways in, and although you can protect it in that way on the device itself, what happens if the device is lost or stolen?"
BitTorrent has successfully appealed to musicians willing to share their music using the company's "Bundles" feature, and has stepped up with the announcement of its first original programming. Children of the Machine features human survivors in the year 2031, trying to survive in an android machine-controlled world.
Children of the Machine will launch in late 2015, and will feature an eight-episode mini-series that will be free with advertising. The series will cost $4.95 without advertisements and $9.95 for a special edition version that includes extra features.
"This is a science fiction show catered to the typical tech-savvy, male-dominated audience," said Marco Weber, the show's producer. "We're not trying to launch a romantic comedy, so the concept of this show moved us toward BitTorrent."
"This will be a day long remembered".
Lucasfilm and Disney have just released the first trailer for the long awaited follow on from 1983's 'Return of the Jedi' - 'The Force Awakens', or 'Episode VII' in the complete 'Star Wars' cannon.
There will be plenty of time to savour every moment, as fans spend the next days and weeks deciphering the mix of images to be found. For now, watch in HD, turn the speakers up and ruminate on the fact that we are indeed getting a new 'Star Wars' film in just over a year from now.
Until then: May the force be with you, Always.
Cybercriminals are having their way with companies and users, with distributed denial of service (DDoS) attacks growing in size - and sophistication - during Q3, according to reports. DDoS attacks 10 Mbps or above ramped up 38 percent from Q2 to Q3, according to the Verisign Distributed Denial of Service Trends Q3 2014 report, with the media and entertainment verticals most targeted.
Average attack size declined from Q2 to Q3, but that was because of an overwhelming number of attacks launched during the second quarter, the report states. "Rather than using volumetric attacks to overwhelm servers, organizations should be wary of cyberattackers targeting crucial ports to thwart legitimate traffic from reaching online destinations," according to the report.
Looking ahead to 2015, cybersecurity experts will certainly have their hands full, trying to defend against DDoS, malware, and advanced persistent threats (APTs) - as companies struggle to improve their network security.
LG's CEO has just stepped down, with Dr. Jong-Seok Park citing health problems as to why he's stepping down from the company. He will be replaced by Juno Cho from LG's holding company.
With the company posting record high sales, and increased profits, a change of leadership could continue this into the future. The G3 is doing well, and the company seems to be capitalizing on it, which is good to see.
Telltale Games' upcoming Game of Thrones game is nearly here, with the first episode arriving on December 2 for PC, Mac, and the PS4. The next day, on December 3, it will arrive for the Xbox One and Xbox 360, while on December 4 it will arrive on iOS. PlayStation 3 owners will have to wait until December 9.
The game itself takes place toward the end of season three in the HBO show, and before the start of season five. Gamers will be propelled into House Forrester, a noble house from the Wolfswood in the north of Westeros. Players will be able to play through five different perspectives in the game, from servants to House members.
Some of the talent from the show are coming back to reprise their roles for Telltale's game, including Tyrion Lannister performed by Peter Dinklage, Cersei Lannister performed by Lena Headey, Margaery Tyrell performed by Natalie Dormer, and Ramsay Snow performed by Iwan Rheon.