Ubisoft confirmed a not-so-surprising bit of news I suspected for a long while: all of its future games will have integrated live services to ensure longevity and consistent revenue streams.
In the last few years Ubisoft has made a considerable transformation in how it does business, moving away from big AAA releases and more towards sustainable online-based titles that consistently provide value via monetizing it over time. Ubisoft now favors games like Rainbow Six: Siege and For Honor with strong earnings via microtransactions and being able to provide new content via digital expansions. This online social engagement-fueled model is what the games industry is gravitating towards, and is the reason why many publishers and platforms are successful--from EA and Activision to Blizzard and Take-Two, and even Microsoft's Xbox LIVE platform.
So far Ubisoft has enjoyed considerable success with this strategy, so the publisher will fold all of its future games into the live services roadmap, including the new Assassin's Creed and Far Cry 5 games. But Ubisoft isn't foolish, and it knows it can't push microtransactions and in-game purchases that don't make sense--the company has to create live services that make sense for the title, and do so diligently as to not fracture the community.
"All our games now are bringing live operations," said Ubisoft CEO and co-founder Yves Guillemot. "But the operations are all different. Ghost Recon's live operations are different from Rainbow Six's, and will be different from Assassin's Creed."