Rockstar parent company Take-Two Interactive today revealed strong third-quarter 2017 financials bolstered by repeated success of Grand Theft Auto V and its monetized engagement-driven online GTA Online component.
The earnings call made one thing clear: like EA, Take-Two has a potent formula regarding engagement and recurring consumer spending. This money-making strategy has manifested strongest with GTA Online, which continues to pull in quite a bit of earnings for Take-Two and Rockstar.
Sales and earnings were up in the three-month quarter, and recurrent consumer spending grew to a record high of 55%, signalling that tons of GTA Online, NBA 2K and mobile players continue to spend their money on in-game microtransactions, DLC content, and other in-game based purchases. In the nine-month period across Q1-Q3 FY2017, Take-Two earned $1.4 billion, and below we've transcribed the most important tidbits of the earnings call for your perusal: