Blizzard and Twitch today signed an agreement that's set to earn massive engagement and spectatorship for Blizzard's billion-dollar franchises like Overwatch.
Twitch today announced that it has partnered with Blizzard in a two-year deal to stream more than 20 major eSports events based around Blizzard IPs, including the Overwatch APEX League and the Hearthstone Championship Tour. Twitch will have third-party rights to stream key Blizzard eSports events through 2018 that range across the company's games catalog including Hearthstone, Heroes of the Storm, World of Warcraft, StarCraft II, and Overwatch.
Perhaps the most impressive part of the deal is how Twitch Prime subscribers in over 200 countries and territories will receive free loot for Overwatch, Hearthstone, and Heroes of Storm. Blizzard will give away a premium Overwatch golden lootbox to all Twitch Prime subscribers from now until August 10. More free Overwatch loot boxes and in-game rewards for Hearthstone and Heroes of the Storm will continue flowing to Twitch Prime subscribers in the coming months.
Essentially this is an incredibly smart move on both party's behalf. Since Twitch Prime is free with Amazon Prime, this partnership has a multiple benefits that naturally pull more viewers and shoppers into the ecosystem. Blizzard handing out free loot to players is a great way to reward existing gamers and attract new ones. eSports spectatorship is proven to be a major engagement builder that organically feeds any video game community, however since Blizzard is handing out the content free regardless of viewership, that gives everyday non-eSports fans to get pulled into Blizzard's IP as well.