This is what I like to hear! With NVIDIA currently on a roll with their Tegra range and Tegra 3-powered devices starting to roll out any day now (in the form of ASUS' Transformer Prime), we now have some GeForce-related new. Rub your hands together with glee! Rumor has it that NVIDIA are flushing the channel of 500-series GPUs, and should introduce some more price cuts soon.
Price cuts on 500-series of GPUs has been happening slowly, but NVIDIA believes that their next-gen 'Kepler' GPU based on a 28nm process is ready and has a strong suspicion that AMD won't be ready with their 7000-series Radeon cards until after Santa does his rounds this Christmas. NVIDIA wants to push hard for a Christmas launch, and you won't hear any complaining from me!
NVIDIA could do a few things here, launch the 600-series before Christmas and use the promise of 'something more from NVIDIA, but it is not here just yet', to try and grab a few of those GPU fans that were leaning toward a Radeon-flavored GPU, and keep them licking that sweet, green NVIDIA pie. Then we have the bundles NVIDIA are pumping out with partners, bundling games such as Mafia II and Batman: Arkham City - this is great, and it keeps customers coming back.