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Apple to beef its marketing department up with 300 more people

By: Anthony Garreffa | More News: Business, Financial & Legal | Posted: Sep 10, 2013 11:29 am

Apple is on the verge of releasing two new smartphones, the iPhone 5S and iPhone 5C. Both of which are the company's latest push for consumers to hand over their money before the holidays, but what do new products require? Marketing.

 

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The Cupertino-based company is reportedly looking for between 200-300 new marketing employees, which would see a doubling in the amount of its current in-house marketing team. Ad Age reports that when Steve Jobs was CEO, there was a cap of how big the in-house marketing team could grow, but now that he's gone, that cap is too.

 

Apple will continue working with ad agencies, but the new team will be "tackling more projects, doing everything from site design to tutorial videos for Apple products to maintaining a large internal commercial-production facility."

League of Legends player raises $106,000 for charity in 12 hours

By: Anthony Garreffa | More News: Gaming | Posted: Sep 10, 2013 10:31 am

League of Legends is big... very big, with streams of the game making some big bucks for gamers. Siv HD took the opportunity to stream a League of Legends game, raising $106,000 for starving children in as little as 24 hours.

 

 

Siv started by donating $100 himself, leaving his wallet open to viewers of his stream on Twitch. He had a goal of a hefty $50,000 but obviously broke that, taking just 10 hours to hit $50,000. Donations were continuing to flow, so he upped the goal to $77,000 and continued on streaming. He reached that goal, and set another one at $100,000 saying that he would hit that goal, or continue gaming until he couldn't stay awake any longer.

 

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He signed off and went to sleep, with the donations reaching a total tally of $106,000 in just over 12 hours of streaming.

Nexus 7 LTE-powered model now available from Google Play Store

By: Anthony Garreffa | More News: Mobile Devices, Tablets & Phones | Posted: Sep 10, 2013 9:36 am

I've been using the refreshed 2013 Nexus 7 for a little over a week now and it is amazing - if you've been looking for a new 7-inch (or so) tablet, then this is the one for you. But now the 4G LTE model is available from the Google Play Store for $349.

 

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Before now, you could only get the Wi-Fi-only model, which is a bit of a mood killer if you wanted to use this on the road without a Wi-Fi connection or having to bother with tethering your smartphone to it for Internet. You can buy the 32GB unlocked LTE-capable Nexus 7 from Google Play right now, with free shipping. You'll also get a free T-Mobile SIM and 2GB of free LTE data to use in the first month.

AMD adds Saints Row IV to its Never Settle Forever Gold Tier

By: Anthony Garreffa | More News: Gaming | Posted: Sep 10, 2013 8:29 am

AMD just continues to strike gold with its Never Settle Forever program, where the chipmaker has just announced they've added Saints Row IV to the mix. This now means that if you purchased an AMD Radeon HD 7990 GPU, you would receive 8 games for free - yes, eight.

 

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For the HD 7900 Series, you receive 3 free games from a choice of 11 titles, which drops down to 2 free games from 9 choices on the HD 7800 Series. When it comes to the HD 7790/HD 7770 Series, which is the Bronze Tier, you'll receive 1 free game from a choice of 7 different titles. AMD is letting you keep a bank of your rewards until the end of the year, but I'd suggest grabbing them ASAP.

 

I would also expect the Gold Tier to receive Battlefield 4 later this year.

Microsoft to unveil Surface 2 at media event in NYC on September 23

By: Anthony Garreffa | More News: Mobile Devices, Tablets & Phones | Posted: Sep 10, 2013 7:32 am

One device that could help Microsoft dig itself out of its hole is a refreshed Surface tablet, which the company has just announced an event in New York City for on September 23.

 

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Microsoft sent out press invitations to a special Surface event on the day, where we should expect the Redmond-based company to unveil the Surface 2 and Surface 2 Pro slates. We should expect them to look and act like the current Surface, but underneath we should expect a kick in the performance department.

 

The Surface 2 Pro should be the standout star here, with an Intel Haswell-based processor and 8GB of RAM. We should expect better battery life numbers thanks to the fourth-generation Core processor, and I'm hoping to see a 2560x1440 (or so) panel in the Surface Pro as well as a bigger screen. The Surface 2 on the other hand should run Windows RT 8.1 and feature NVIDIA's Tegra 4 SoC and a 1080p display.

We should expect Haswell-powered Chromebooks at IDF 2013

By: Anthony Garreffa | More News: Laptops | Posted: Sep 10, 2013 6:29 am

The Intel Developer Forum kicks off later today, where we should expect some Haswell-powered Chromebooks unveiled. Intel's general manager of software and devices, Doug Fisher, will reportedly unveil the new Chromebooks during his keynote.

 

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PCWorld also notes that there should be a Google exec that will join him to discuss the optimization of Android and Chrome for Intel processors. We should expect new OEMs to make the Haswell-powered Chromebooks, as well as the usual Google, HP, Lenovo, Acer and Samsung. Chromebooks could become a big item in the future considering they start at $199.

 

I'm hoping we see a new high-end Chromebook unveiled, that will include a powerful Haswell processor and the gorgeous high-resolution display. Right now, the 12.85-inch 2560x1700-pixel display on the Chromebook Pixel is hard to beat, but let's hope Google unveil something bigger and better. I wouldn't mind a Chromebook that could run Windows too, that would scream 'shut up and take my money.'

PlayStation 4 launches in Japan on February 22 with 19 launch games

By: Anthony Garreffa | More News: Gaming Consoles | Posted: Sep 10, 2013 5:34 am

The PlayStation 4 launches on November 15 for the US and on November 29 for Europe, but in its home country of Japan it won't be launching until February 22. Pre-orders will open up for Japan on October 5.

 

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Sony will make the console available for ¥39,980 ($401) with a special "Limited Pack" run of consoles which will include the PS4, controller, download voucher for Knack and one-year warranty for the same price as the stock PS4. All Japan PS4s will include a free copy of Knack, and a $442 package will be made available which will include the PS4 Eye Camera.

 

There will be 19 launch titles for the PS4 in Japan, which include:

 

  • Assassin's Creed 4: Black Flag
  • Killzone Shadow Fall
  • Doki Doki Universe
  • Driveclub
  • Knack
  • Need for Speed: Rivals
  • Battlefield 4
  • FIFA 14
  • Hohokum
  • Resogun
  • Infamous Second Son
  • Wolfenstein: The New Order
  • The Evil Within
  • Thief
  • Dying Light
  • Final Fantasy 14: A Realm Reborn
  • The Witcher 3: Wild Hunt
  • Watch Dogs
  • Kingdom Hearts 3
  • The Crew
  • The Order: 1886
  • Final Fantasy 15
  • Phantom Breaker
  • Metal Gear Solid 5: The Phantom Pain

Battlefield 4 PC system requirements aren't harsh at all

By: Anthony Garreffa | More News: Gaming | Posted: Sep 10, 2013 4:31 am

The next-gen consoles are nearly here, with most people thinking that the minimum requirements on PC games were going to go through the roof: think again. DICE and EA have just released the system requirements for Battlefield 4, which aren't too bad at all:

 

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Minimum:

 

  • OS: Windows Vista SP2 32-bit (with KB971512 Platform Update)
  • Processor: AMD Athlon X2 2.8 GHz or Intel Core 2 Duo 2.4 GHz
  • Memory: 4 GB
  • Graphics Card: AMD Radeon HD 3870 or NVIDIA GeForce 8800 GT
  • Graphics Memory: 512 MB
  • Hard Drive: 30 GB

 

Recommended:

 

  • OS: Windows 8 64-bit
  • Processor: AMD six-core CPU or Intel quad-core CPU
  • Memory: 8 GB
  • Graphics Card: AMD Radeon HD 7870 or NVIDIA GeForce GTX 660
  • Graphics Memory: 3 GB
  • Hard Drive: 30 GB

 

Tackling the minimum requirements, which requires a very weak CPU in today's terms, and a relatively basic GPU. The recommended specs aren't that much higher, but it would look much better with a faster, more capable GPU. The weird thing here is that EA and DICE are actually recommending Windows 8 as a recommended requirement - what the?

What to expect from Apple's big iPhone event today

By: Anthony Garreffa | More News: Mobile Devices, Tablets & Phones | Posted: Sep 10, 2013 4:30 am

The new iPhone should be unveiled today, with Apple unleashing the iPhone 5S to the world, but what should we expect? Between the iPhone 5 being released and today, we've seen some truly amazing smartphones released, with pretty much all of them being based from Google's mobile OS, Android.

 

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What can Apple do to get customers back? They can't just unleash the iPhone 5S with the same 4-inch screen and not-even-HD 1136x640 display, can they? Well, I think they can. We should expect Apple to not shift from the 4-inch 1136x640 display from the iPhone 5... which is a disappointment. What will we see? I think we'll see an evolution of the iPhone, not a revolution, which is something we should be used to from the 'S' release of an iPhone, and from Apple as a company.

 

We should see the iPhone 5S feature the A7 processor, which should provide some more performance and hopefully improved battery life, which is something most people complain about on the iPhone 5. The fingerprint sensor is something I don't think we'll see - but is something we've heard quite a bit on lately. iOS 7 will most likely be the second biggest change to the iPhone 5S from the iPhone 5, but is that worth your money? Probably not.

Continue reading 'What to expect from Apple's big iPhone event today' (full post)

SK Hynix fire not as bad as first thought, one plant re-opened

By: Anthony Garreffa | More News: Business, Financial & Legal | Posted: Sep 10, 2013 4:07 am

If you didn't tune in to our first Podcast, you might want to check that out here, where we had Jim Handy from Objective Analysis on the show talking with us about the SK Hynix factory fires.

 

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SK Hynix provided an update today, where it has said that the fab that was damaged by the fire is still being evaluated, but the second fab has been re-opened. The company said in a statement: "Our plan is to resume normal operations with full production capacity in the shortest time by ramping up operations in stages as soon as the damaged facilities are replaced."

 

Handy says that this seems to contradict earlier reports from the company, where it said it would see operations resumed quickly so that production volume wouldn't be impacted in the long-term. SK Hynix has said that it has inventory in Korea, where they said: "We will continue to make every effort to minimize the impact on supply with our inventories of finished products and completely processed wafers as well as production support from our headquarters."

Continue reading 'SK Hynix fire not as bad as first thought, one plant re-opened' (full post)

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