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Google and AOL to sell upfronts like TV stations do

By: Trace Hagan | More News: Business, Financial & Legal | Posted: Apr 16, 2012 3:34 pm

If you're a fan of online video, you could be in for a new advertising treat: AOL and Google have announced plans to start selling upfronts. This common practice of television networks is where they sell shows and ad space for the upcoming season. This is a good way to clear advertising inventory and have predictable revenue streams.

 

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Google is set to have these upfronts in May of this year. AOL has since announced that they are getting in on the action. AOL says that they will offer "guaranteed audience delivery for online video advertising campaigns bought across its properties." AOL will host advertisers on April 24 at a Digital Content Newfronts presentation.

 

Nikesh Arora, chief business officer at Google, highlighted YouTube's brand power. Google hopes to translate that into ad dollars. Arora said:

 

We're seeing a breakthrough on brands. More than at any point in the last decade of online advertising, we're at a point where major brand advertisers, from movie studios to CPG companies, are finally looking to digital media as a central part of their marketing efforts. We are making huge progress. YouTube has gone from an interesting ad buy to a key buy for brands. In May we'll be hosting our first upfront for brands and agencies showcasing the latest channel content and opportunities for marketers, something television has been doing forever, we will do that for YouTube [in the year].

Continue reading 'Google and AOL to sell upfronts like TV stations do' (full post)

US Government makes claim that Carpathia is no innocent bystander

By: Trace Hagan | More News: Business, Financial & Legal | Posted: Apr 16, 2012 1:56 pm

Friday saw a court hearing in Virginia about what to do with all of the MegaUpload data that is being stored by Carpathia on its own money. Carpathia, along with several other groups including the MPAA, believe that the federal government should pay for the storage and hosting costs of the data.

 

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The government asserts that they had nothing to do with causing these problems to Carpathia. His message was if the cost of doing business with MegaUpload has gone up, the added expenses shouldn't be pushed onto tax payers. The government's lawyer also seemed to place some of the blame for the piracy on Carpathia. For the first time, the blame wasn't solely on MegaUpload's managers.

 

As reported Friday, the judge has sent everyone back to negotiations to try to figure out what to do with all of this data and how to handle the costs associated with it. The interesting part of this that no one really knows about is that MegaUpload put Carpathia on the map. Before MegaUpload, they were a small, largely unheard of company in 2009.

Monday Morning Roundup for April 16, 2012

By: Anthony Garreffa | More News: Roundups | Posted: Apr 16, 2012 1:24 pm

The latest happenings in the technology world, April 16th, 2012.

 

Cases, Cooling & PSUs:

 

Cooler Master TPC 812 Performance Cooler - Ninjalane

Antec High Current Pro Platinum 1000 W - techPowerUp

 

Peripherals:

 

RAZER Naga Hex Expert MOBA/Action RPG Gaming Mouse - Madshrimps

Cooler Master Strom QuickFire Pro - PureOverclock

 

Storage:

 

Memoright MS-701 mSATA SSD - The SSD Review

Renice X3 50mm 240GB mSATA SSD - The SSD Review

Corsair Accelerator 60GB Caching SSD - VR-Zone

Continue reading 'Monday Morning Roundup for April 16, 2012' (full post)

Palit shows off GEFORCE GTX 680 JetStream, oh by the way, it sports 4GB of RAM

By: Anthony Garreffa | More News: Video Cards | Posted: Apr 16, 2012 11:25 am

Palit have already launched their GEFORCE GTX 680 JetStream, but did you really think they'd go back to their man cave and continue gaming on their high-end GPUs and not work on anything else? Ha!

 

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Now we have the new JetStream which sports 4GB of RAM. The new GTX 680 JetStream 4GB joins the 4GB ranks being made up by Gainward and their Phantom 4GB as well as Galaxy's GTX 680 4GB. This new extra RAM definitely comes in handy for those insane resolution and anti-aliasing that you can use, as well as the triple-monitor Surround Vision setups.

 

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The new GEFORCE GTX 680 JetStream standard model with 2GB comes with core speeds of 1150MHz and 6.30GHz on the memory. The 4GB variant sticks to the NVIDIA reference clocks of 1056MHz and 6.00GHz for the core and memory, respectively. It will still use the 6-pin plus 8-pin PCIe connectors. The card itself looks quite sexy with three fans, too.

NVIDIA engineer pushing for 450mm wafers

By: Anthony Garreffa | More News: Video Cards | Posted: Apr 16, 2012 10:29 am

An NVIDIA engineer is pushing for the industry to move toward 450mm wafers as soon as possible, as GPUs are getting more and more complex to make, it's just going to become a requirement soon enough.

 

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By the end of this decade, we're going to require many more technologies to keep the industry headed toward a trillion transistor device, according to Sameer Halepete, vice president of VLSI engineering at NVIDIA. He said this in a keynote at a Mentor Graphics user conference. He added:

 

The challenges are similar to what they were before, and though their nature has changed, I'm very confident we will overcome them.

 

Halepete also mentions that the industry needs to move toward 450mm wafers in order to deal with the number of masks and process steps required to make chips. The larger 450mm wafers would spread the costs out among more chips and reduce the processing time per chip.

US military wants to give soldiers dual-focus cameras, probably won't call them T-101's

By: Anthony Garreffa | More News: Augmented Reality | Posted: Apr 16, 2012 9:29 am

The on-going multiple wars that the United States are knee-deep in probably won't stop anytime soon, and will most likely only get worse from here on out if everyone we're being fed on the news is right: Iran, North Korea and those pesky "terrorists" that the U.S. government fund left, right and centre. But, the latest step that the United State Department of Defense is working on is something very interesting indeed.

 

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The U.S. DoD have signed a contract with Innovega, a Washington-based firm for development and testing of its dual-focus contact lenses. The technology would make it possible to project a HUD (heads-up display) onto the center of each lens, while keeping it in-focus regardless where the wearer is looking.

 

This would really just give the soldier a game-like HUD, where he could view his health stats, armor, and XP - on a serious note, the soldier could see details like notes from superiors, real-time maps, satellite view, and more. We're already seeing the consumer level of this technology from Google in the form of their Project Glass.

 

Interesting to see where the future of technology is, we're really looking at combining a cyber lifestyle, with our body and person. It simultaneously scares me, and makes me want it oh so much.

Apple Stores are replacing white iPhone 4 with iPhone 4S, sometimes

By: Anthony Garreffa | More News: Mobile Devices, Tablets & Phones | Posted: Apr 16, 2012 8:23 am

Some people have been wandering into Apple Stores, where they've had their iPhone 4 smartphones swapped to the iPhone 4S due to a shortage of the iPhone 4. The iPhone 4S stock would most likely be a refurbished unit, but hey, you can't complain about that upgrade!

 

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Claims made by Apple retail staff when talking to 9to5Mac have said that Apple have a shortage on the 16GB white iPhone 4 model, and are offering a swap to the iPhone 4S if the store in question is out of stock of the older model.

 

Shortage of Apple replacement units are rare, so this is a very unique event. Some will luck out, but I wouldn't be hoping that you'd get an iPhone 4S if you walked in to an Apple Store with a faulty 16GB white iPhone 4.

RumorTT: Bing could be scooped up Facebook

By: Anthony Garreffa | More News: Business, Financial & Legal | Posted: Apr 16, 2012 7:31 am

Microsoft could end up swapping their search engine, Bing, for Facebook shares after the upcoming Facebook IPO. This news comes from a news editor at CNBD where they let details slide that Microsoft could be doing the swap. The source hasn't been revealed, and it is reportedly from the anonymously authored Kindle e-book that has just come out called "The Facebook IPO Pitch".

 

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Just last week Microsoft purchased 800 patents from AOL which could be used to protect its Partner, Facebook, from social networking litigation. We already know that Microsoft and Facebook are in bed together, so this makes sense. On top of that, Facebook and Skype collaboration is playing into this fight, with Microsoft owning Skype and all.

 

At the moment Microsoft are bleeding cash from Bing, big time: $2.5 billion a year to be exact. Facebook already sports Bing for its results in search, but a full ownership of the search engine could help Facebook integrate Bing much deeper into its social networking site. This year is definitely turning out to be very interesting for both Microsoft and Facebook.

Best Buy to close 50 of its big box stores across the US

By: Anthony Garreffa | More News: Business, Financial & Legal | Posted: Apr 16, 2012 6:27 am

Best Buy are set to close 50 of their big box retail stores, as they said they would before the end of its 2013 fiscal year, and that time has come. Just days after Mike Mikan took over as CEO from Brian Dunn, they've listed the stores that will be closing down.

 

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Two locations have already been closed down, with six others to be closed before the end of the year, Best Buy also hope to have the remaining 42 closed by May 12th. Employees were informed of the news over the weekend, and the company is hoping to re-position them within the company, or at least offer some severance packages.

 

Best Buy is also trying to reassure customers that its all OK, and that even though their local Best Buy stores are closing down, they still have other stores in nearby locations. There's no word about the 100 Best Buy Mobile stores the company hopes to open up, but that information should follow through this year.

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