Activision Publishing, Inc., a wholly-owned subsidiary of Activision Blizzard, Inc. announced today that Call of Duty: Modern Warfare 3 passed the $1 billion mark in sales in just 16 days since its November 8 launch. This beats the record set in 2009 from James Cameron's "Avatar" which hit $1 billion in 17 days.
The Call of Duty community now consists of more than 30 million gamers, which is more than the combined populations of the cities of New York, London, Tokyo, Paris and Madrid. Some crazy, crazy numbers. Bobby Kotick, CEO of Activision Blizzard has said:
Engagement of our Call of Duty audience continues to rise around the world. Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.
Call of Duty is now amongst that rarified group of sustained franchises like "Star Wars", "Harry Potter", "Lord of the Rings" and the National Football League (NFL) that attract or engage tens of millions of people every year or every new release.