If you like to entertain yourself at the breakfast table by reading the Wheaties' box, then your mornings have just gotten infinitely more entertaining. Last Tuesday, DC Comics announced they will once again be partnering with General Mills Cereal to provide special issue comic books within the boxes of select General Mills Big G cereals. If you miss the feeling of popping open the cereal box and digging out the prize, General Mills has you covered.
Back by popular demand! In 2011 the two companies featured a similar partnership in which General Mills cereals contained four special issue Justice League comic books, each of which featured the first part of a storyline that continued online through the General Mills website. This first partnership moved 12 million comic books -three million of each of the four issues.