The European Business Angels Network (EBAN) conference opened its doors today in Zagreb, Croatia. One of the first speakers and certainly the biggest star of the event was Bruce Dickinson, the voice of the legendary band Iron Maiden.
Those who follow Dickinson's work know that he is so much more than an amazing voice behind the iconic band. He's a pilot, an entrepreneur, and an investor. Dickinson spoke about his business adventures and said that he approaches business the same way he writes songs. It doesn't matter if the music or the lyrics come first during the process, what matters is that it all fits in.
"You need to remember what it was like to be a child. Not childish, but child-like. You need to dream," said Bruce.
Dickinson pointed out a big difference between successful and unsuccessful companies - the first ones treat their customers as loyal fans, while the other ones treat them exclusively as customers that bring them money.