Cupertino tech titan Apple has yet to be dethroned as the world's most profitable brand and continues its global dominance for the third year in a row.
According to new 2014 rankings published by Interbrand, Apple's total value has shot up by 43% for an estimated brand value of $170,276 million. The second place competitor, Google, sits just $50 million shy from breaking Apple's three-year streak at an estimated value of $120 billion. Microsoft is in fourth place with a brand value of $67 billion increase of 11%. Despite being a world leader in tech, Samsung sits at a cool seventh place with 0% gains and a brand value of $45 billion.
With its new line of iDevices including the iPhone 6S and iPhone 6S Plus, the 12.9-inch iPad Pro and even a smartring prototype, Apple is poised to continue its reign for 2015. Google has taken aim at the throne with its new Nexus 5X and Nexus 6P handsets that feature Project Fi network support.