SEGA today revealed its new ambitious plan to further monetize its mobile games focus in the West.
SEGA's new SEGA Forever initiative is a tactical move on the publisher's part, and could end up sparking other major games-makers to follow in its footsteps. The program is SEGA making good on its promise to revitalize and resurrect key IP on PC, consoles and most importantly, smartphones, and follows the company's massive success in the free-to-play mobile gaming sector. But what is SEGA Forever, exactly? It's simply SEGA bringing back its old-school retro games to smartphones as free-to-play titles on Android and iOS, complete with lucrative in-app purchases.
Essentially SEGA is doing what Nintendo should've done long ago, and is a genuinely well-strategized free-to-play "Virtual Console" service that offers key SEGA classics for free on mobile devices. SEGA Forever is a collection of games that will soon grow to include titles from Master System, Genesis/Megadrive, Dreamcast, and more. New games will release every month for free--there's no subscription plan--all of the content is free-to-play, and SEGA gets revenue from ads. Users can also buy the game for $1.99 to get an ad-free experience.