World AIDS Day, designated on 1 December every year since 1988, is dedicated to raising awareness of the AIDS pandemic caused by the spread of the HIV infection. Governments, non-governmental organizations, and individuals around the world mark this day, often by organizing educations on AIDS prevention and fundraising.
In honor of World AIDS Day, Apple is offering ways for customers to join (RED) in its mission to create an AIDS-free generation. Apple is the world's largest corporate contributor to the Global Fund, founded by, among others, Melinda and Bill Gates and Kofi Annan. This year marks Apple's 10th anniversary supporting (RED) in the fight to end AIDS.
Tim Cook, Apple's CEO, said in an official statement:
The gift of life is the most important gift that anyone can give. Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that's why our longtime partnership with (RED) remains so important to us.