With its new Instant Pickup initiative, Amazon has made a big move on convenience stores, big box retailers, and traditional brick-and-mortar stores.
Amazon has rolled out its new Instant Pickup program, which allows customers to pick up select "daily essential" products ordered on Amazon.com. Instant Pickup locations will have orders ready within 2 minutes, Reuters reports, and targets quick impulse buys such as cold drinks, pre-packaged food, and other products like phone chargers. Company execs affirm Instant Pickup aims at bridging the gaps in Amazon's delivery service by offering convenient and fast pickup stations for items that don't translate well to delivery.
"I want to buy a can of coke because I'm thirsty," Amazon's director of student programs Ripley MacDonald told Reuters. "There's no chance I'm going to order that on Amazon.com and wait however long it's going to take for that to ship to me."