Social media has evolved into a powerful platform for regular users, celebrities, and companies to share thoughts and ideas to a global audience. Companies such as Comcast and AT&T, which have struggled with customer support issues, use Twitter, for example, as a way to connect with subscribers.
Then, there are others that use Twitter and social media as a way to communicate freely and openly - even if that means ruffling some feathers along the way. Oleg Tinkov, a controversial Russian businessman and owner of the Team Tinkoff-Saxo professional cycling squad, uses Twitter for a different purpose: to stir up fun drama.
As I've said in the past, I don't really see Twitter as an official way of communicating," Tinkov recently told Cyclingnews. "Earlier I tweeted that whoever wears a helmet is a lower because I don't wear a helmet this morning on the ride. But it was a bit of fun, a bit of provocation. Smart people had a laugh about it and understand it's a joke; mediocre people wanted to prove me wrong and criticized me. Of course, it's obvious that helmets are important for safety."
Tinkov has made controversial Twitter statements in the past, and if it Twitter isn't an "official way" of chatting, at least he has fun doing it. Even though Tinkov mentions he doesn't believe it's an official communication platform, the team owner should be careful - he's under heavy observation from cycling fans - as he has one of the deepest teams in the pro peloton.
However, I wish Tinkov the best - and hope he continues to have fun on Twitter - because I think people need to understand that he's going to continue to joke around regardless of what people think.
(Image: Scanpix (Oleg Tinkov on left, alongside star rider Alberto Contador)