So confident, XFX see no need to show any hardware!
OK - so, they showed one graphics card on their relatively large sized booth, a GeForce 7950GX2 to be exact.
During Computex this year XFX was promoting their "Play Hard" marketing campaign. Since its World Cup time, XFX naturally had a little football area setup with a couple soccer balls and a hoop setup to throw some hoops. Upon entering the booth, we were quickly given a fitness check-up (pulse rate) by one of their Brazilian booth babes. The verdict was simple: "You're fine... drink more beer and buy more XFX graphics cards!". We're all good, phew!
We were waiting for someone to take a shower in the change room at the XFX booth but nothing ended up happening.
The whole idea behind the marketing is to extend the message to buyers that with an XFX graphics card, you can play hard and win in the latest computer games.