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NVIDIA GeForce GTX 960 (GM206) Overview - The New Mid-Range Champion

NVIDIA GeForce GTX 960 (GM206) Overview - The New Mid-Range Champion
NVIDIA launches its best mid-range GPU yet today, the new Maxwell-based GeForce GTX 960. Here's our full overview by Anthony of the "Sweet Spot GPU".
By: Anthony Garreffa | NVIDIA GeForce GPU in Video Cards | Posted: Jan 22, 2015 2:00 pm

Introducing Me, the New Video Card Editor

 

Most of you have not realized it yet, but over the New Year, I replaced Shawn Baker as the Video Card Editor for TweakTown. This was a swift change, and something that happened quite overnight for me. Up until now, I had handled some of our GPU related content, such as multi-GPU and multi-monitor articles on our Tweakipedia section, which continued to get more popular.

 

I also flew around the world covering events for various companies, including the last two Editor's Days for NVIDIA in Montreal, Canada in 2013, and then in Monterey Bay in the US a few months ago for the launch of Maxwell.

 

I want to warn you that the next few months are going to be a bit of a learning curve for me. I'm elbow deep into the world of GPUs, but reviewing GPUs? Not so much. This is where the fun will begin.

 

I get to play around with our templates, and tune them to how I see fit - but I'd also like to have your input, too. Is there something you want to see us do? Let us know, we are open for change and would love to have your input. Without further delay, let's introduce NVIDIA's most exciting mid-range GPU ever, the GeForce GTX 960.

 

 

Introducing the GeForce GTX 960

 

Back in September of last year, NVIDIA surprised the world with the announcement of its Maxwell architecture. Maxwell powered NVIDIA's two flagship video cards, the GeForce GTX 980 and GTX 970, but now it's time to fill the void in the mid-range market with the GTX 960.

 

nvidia-geforce-gtx-960-gm206-overview-new-mid-range-champion_05

 

The GeForce GTX 980 and GTX 970 have been selling like delicious hotcakes, even to this day, with some retailers not being able to keep up with the demand. It feels like a total flip, as the end of 2013 saw AMD selling their Radeon cards like mad keeping up with the Bitcoin craze, but now NVIDIA have covered the high-end consumers with the Maxwell-based GTX 980 and GTX 970, which have been keeping gamers more than happy, especially at their respective price points.

 

Now is the time for NVIDIA to pounce on the biggest market of them all: the mid-range segment. This is the most popular segment of the market, as it is where the real big number of units are sold. Sure, the big guns will sell well, but there will be more $200-$300 GPUs sold per year, by a large margin, than the $600-$1000 GPUs, no matter how fast those high-end parts are.

 

This is where the GeForce GTX 960 sits. When we were briefed at the Maxwell launch, we wondered where the GTX 960 fell into this bucket, but now we know. NVIDIA tested the waters with the higher-end cards, holding off to unleash its probably most prized possession: the GTX 960.

 

 

Availability & Price

 

The GeForce GTX 960 is available from most brands, and retailers, right now. The price does vary depending on the model, but you shouldn't be spending too much more than $200 - $300 on your new GPU.

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