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PNY SandForce based Optima SSD - The Switch Side Discussed

PNY SandForce based Optima SSD - The Switch Side Discussed
We caused quite a stir with our bait and switch SSD allegation, but we stand behind it 100%. We looked at the bait, now it's time to see the switch.
By: | Editorials in Storage | Posted: Jul 1, 2014 2:00 pm





If you missed the original blog post that started the PNY bait and switch controversy, you can read it here. After I published my rant on the topic, the article went viral, at least as viral as a computer hardware blog can go. Several media outlets picked up the story, calls for boycotts broke out on Reddit, and PR spinners spun well into the night.


The short version of the story is as follows. PNY sent a few SSD reviewers Optima 240GB SSDs to review. The initial advertising to us in an email stated these used the new SMI, short for Silicon Motion, controller. To my knowledge, the first wave of reviews went only to those who already worked with SMI in the past. It's a very small group. We liked the original PNY Optima with a Silicon Motion controller for its performance and very low price. We liked it so much that we gave it an award. That award logo made it into advertising (shown above). That's where a typical review story ends, but not this time.


We received an email from a reader that purchased a PNY Optima 240GB but found a SandForce controller in the drive, not a Silicon Motion controller. The timing is important here in my opinion; this occurred roughly one month after our review went online.


The title of this editorial is PNY SandForce Based Optima - The Switch Side. The original Optima with a Silicon Motion controller was The Bait.

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