Seagate's entry to the consumer, entry-level enterprise, enterprise and PCIe enterprise markets isn't surprising, even when reflecting on Seagate's executive statements.
Back in 2008, when the statements first started, Seagate wasn't looking far enough ahead to see less than $1 per GB flash products. By 2011, the company was scared after losing desktop/notebook market share. At this point, either you're in flash at the consumer level or you don't have a future in the consumer market.
Intel's new ultrabook specs for products we'll see at Computex mandate at least 85MB/s minimum performance in a 7mm z-height. At 7mm there simply isn't enough room for a dual platter product and getting 85MB/s at the low-end of a single platter spinner isn't going to happen anytime soon. Flash isn't just the future - flash is right now.
With a number of new flash products, hybrid products and the largest selection of mechanical drives, Seagate is in a good position going forward.
Stay tuned for the largest SSD launch day in TweakTown history with reviews of the new 600 SSD consumer model in both 240GB and 480GB. A 600 Pro in enterprise and consumer tests and a 600 SSD RAID Report with two 240GB drives.