- PCAuthority & Atomic
Popular Australian print publications PCAuthority and AtomicMPC had a joint stand this year. Both magazines are directed at computers users, however, Atomic is directed moreso at hardware enthusiast and overclockers that PCAuthority is. Atomic were giving out cheap subscriptions at the show, and AU$49 got you thirteen issues of Atomic as well as a free Atomic mug and a change to win some other cool prizes. This works out AU$28.35 cheaper than buying thirteen issues at a newsagency (AU$5.95 each).
PCAuthority and Atomic had half of the stand each, with the surrounding walls being filled with posters advertising their respective publications. There was a PC setup on either side of the stand with a fast internet connection. Each had either the Atomic or PCAuthority forums open and you were able to stop by and have a bit of a browse before moving on to the next stand. Atomic had a few extra goodies on their side of the stand, though. Firstly, there were two high-end Creative Blaster PCs setup that were running loops of eye-candy filled game demos. Along with that there was a V8 Challenge cockpit in the corner of their stand that allowed you to try out the game before it even arrives in Australia. To top things off, people who clocked the fastest lap times won a free copy of the game.