I find your lack of faith disturbing
The beauty of this keyboard is in the modular design where you can swap the numeric keypad from one side to the other. In doing this you activate the extra Sn keys on the keypad.
The keypad itself has magnets on the side so the interface snaps in and out without any trouble and this has an amazing quality design feel to it that you don't often find in many products on the market.
When combined with the X5 mouse, this is a desktop with some serious looks, like something you expect to see top gamers using and it's clear that Microsoft have put serious thought into what their target market for this keyboard is. They could have added a lot of features as seen in their other keyboard lines, but it's what they leave out that makes this a great keyboard.
There is no special LCDs or fancy features, they have gone for a very utilitarian format and layout using chunky buttons and led indicators. Then they gave it some sweet backlighting to offset the blackness of the design.
My only criticisms for this keyboard is the lack of any USB ports on it to allow you to easily jack in pen drives to your system if you don't have a hub. That and the volume and backlight adjuster knobs are a little bit cheap and have a bit of wobble to them; this could be easily resolved by a closer fit to the base. But even so, it's no show stopper.